Analyse and write persuasive health communication in Arabic
P1Lesson 7 of 12◇ Core language
Public Health Campaigns — Persuasive Health Communication
حَملات الصِّحَّة العامَّة — التَّواصُل الصِّحِّي الإِقناعي
Healthy Lifestyles · Health and wellbeing
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Learning Objectives
Focus on these outcomes rather than trying to memorise everything at once.
Use rhetorical structures (أَلا تَعلَم أَنَّ، هَل تَعلَم أَنَّ) to engage the reader
Write a 100–110 word public health campaign text with a clear call to action
Lesson outline
- 8 minStarterAnalyse an Arabic health campaign
- 15 minMain 1Rhetorical structures and campaign language
- 22 minMain 2Public health campaign text (100–110 words)
- 8 minMain 3Peer assessment — campaign quality
- 7 minPlenaryCampaign slogan competition
Exam connection: Listening: academic health texts, conditional sentences in speech, medical passives (Paper 1 all formats) | Reading: nutrition article, mental health report, healthcare opinion piece (Paper 2 R1–R4, Q5 cross-text) | Writing: 140–150 words health article/email (Paper 4 Q3, 9-criterion Range) | Speaking: health centre role play + topic conversation (conditional sentences required in 2 of 5 questions)
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Vocabulary
Tap each card to reveal the meaning, category and example.
Three-step recall
- Say the Arabic aloud.
- Cover the meaning and recall it.
- Use six items in your own spoken or written sentences.
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Quizzes
Use the two short checks. Errors show you what to revise next.
Quiz 1 — Meaning check
0 / 61. What does حُجَّة mean?
2. What does الجُمهور المُستَهدَف mean?
3. What does يُحَذِّر من mean?
4. What does أَلا تَعلَم أَنَّ mean?
5. What does يُحَفِّز mean?
6. What does يَشجُع على mean?
Quiz 2 — Match Arabic and English
العربية
English
Matched: 0 / 6
Stretch challenge
Choose three matched items and combine them into one accurate sentence or short exchange.
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Grammar
Read the rule, notice the pattern and then produce your own examples.
Core rule / strategy
Rhetorical question structures: هَل تَعلَم أَنَّ + fact (do you know that...) and أَلا تَعلَم أَنَّ (don't you know that... — stronger). يَدعو إلى (Form I: calls for — root د-ع-و, weak final verb): الحملة تدعو إلى الإقلاع عن التدخين. يُحَفِّز (Form II: motivates — root ح-ف-ز): الحملة تُحَفِّز الشباب على ممارسة الرياضة. Imperative in campaign language: احرِص على صحَّتك! (take care of your health!). Campaign text features: slogan (شعار), statistics, call to action (دعوة إلى العمل), target audience.
Notice the pattern
- الحَملة الصِّحِّيَّة تُوَعِّي الشَّباب.
- الرِّسالة الصِّحِّيَّة واضِحة.
- الجُمهور المُستَهدَف هو الشَّباب.
- الإِقناع مُهِم في الحَملات.
Accuracy checklist
- Check the subject and verb or noun/adjective agreement.
- Check gender, number and tense or time frame.
- Use the lesson structure in a complete, meaningful sentence.
- Read the sentence aloud and correct anything that sounds incomplete.
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Skills Practice
Practise listening, reading, speaking and writing with the same lesson language.
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Listening
Listen twice: first for the main idea, then for details.
الحَملة الصِّحِّيَّة تُوَعِّي الشَّباب. الرِّسالة الصِّحِّيَّة واضِحة. الجُمهور المُستَهدَف هو الشَّباب. الإِقناع مُهِم في الحَملات. الحُجَّة القَويَّة تُقنِع القارِئ.
- What is the main topic?
- Write three Arabic words you recognise.
- What one detail can you hear or infer?
Teacher/partner guidance and possible answer
Read the Arabic text naturally twice. A successful answer identifies the lesson topic, any three accurate key words and one relevant detail from the text.
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Reading
Underline known words before answering.
الحَملة الصِّحِّيَّة تُوَعِّي الشَّباب. الرِّسالة الصِّحِّيَّة واضِحة. الجُمهور المُستَهدَف هو الشَّباب. الإِقناع مُهِم في الحَملات. الحُجَّة القَويَّة تُقنِع القارِئ.
- What is the main topic of the text?
- Find two words or phrases connected with “Public Health Campaigns — Persuasive Health Communication”.
- What specific detail can you identify?
- Which grammar structure from this lesson appears, or could be added?
Reading support
Start with names, numbers, repeated words, connectors and familiar verb patterns. You do not need to translate every word.
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Speaking
Build your answer, then ask a follow-up question.
- Explain the topic “Public Health Campaigns — Persuasive Health Communication” in your own words.
- Use at least five items from the vocabulary section.
- Give an opinion or personal example and justify it.
- Ask and answer two follow-up questions with a partner.
Useful frame:في رَأيي... لِأَنَّ... أَيضاً... وَمِن جِهَةٍ أُخرى...
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Writing
Plan, write, check and improve.
Task: Write about Public Health Campaigns — Persuasive Health Communication. Use at least eight vocabulary items, the lesson grammar and two connectors. Target: 80–100 words, extending to 130–140 words for an extended exam-style task.
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Activities
Complete the activities in order, or choose the one that addresses your weakest area.
Starter8 min
Analyse an Arabic health campaign
Study an authentic Arabic health campaign (WHO Arabic division poster or Saudi Ministry of Health campaign on smoking or obesity). You answer in Arabic: Who is the target audience? What is the main message? What persuasive technique is used? What is the call to action? "Campaigns are a text type that appears in Paper 2 (Q1/Q2) and Paper 4 directed writing. Today we learn to analyse AND produce them."
Main 115 min
Rhetorical structures and campaign language
Present rhetorical questions: هَل تَعلَم أَنَّ التدخين يَقتُل أكثر من سبعة ملايين شخص سنوياً؟ أَلا تَعلَم أَنَّ نظامًا غذائيًّا متوازنًا يُقَلِّل من خُطورة الإصابة بالسرطان بنسبة ثلاثين بالمئة؟ Then: يدعو إلى، يُحَفِّز، احرِص على (imperative). Write a mini-campaign (5 lines): slogan + rhetorical question + 2 statistics + call to action imperative. teacher or partner checks: are the statistics written in Arabic correctly (with Arabic-Indic numerals or written out)? Is the rhetorical question grammatically correct?
Main 222 min
Public health campaign text (100–110 words)
Write a full public health campaign text: P1 (hook — rhetorical question + shocking statistic): "هل تعلم أنَّ إدمان الشاشات يُؤَثِّر على نوم X بالمئة من الشباب؟ أَلا تعلم أنَّ..." P2 (problem description — passive + cause-effect): "يُعاني كثيرٌ من الشباب من التعب المزمن بسبب... يُشار إلى أنَّ..." P3 (solution + call to action — imperative + conditional): "احرِص على نومك! إِذا التزمتَ بساعات نوم كافية، ستتحسَّن صحَّتُك بشكل ملحوظ." P4 (closing slogan): "صحَّتُك في يَدِك!" (Your health is in your hands!). 100–110 words — the longest persuasive text You have written. Must include: rhetorical question (1), passive (2), conditional (1), imperative (1), statistic (1), formal connector (1).
Main 38 min
Peer assessment — campaign quality
You exchange campaign texts. Partner evaluates using the campaign checklist: Has it got a hook? A statistic? A passive medical structure? A conditional sentence? A call to action? A slogan? Score out of 6. Partners write one improvement suggestion and one compliment. You implement the improvement immediately.
Plenary7 min
Campaign slogan competition
Each student shares their Arabic campaign slogan (شعار). Class votes: most memorable / most Arabic / most impactful. "A good Arabic slogan often uses: rhyme (سجع), a verb in the imperative, and a key health concept. The best campaigns combine linguistic elegance with factual urgency — that is exactly what Paper 4 directed writing tasks reward."
Useful resources
- Authentic Arabic health campaign examples (WHO Arabic, Saudi Health Ministry)
- Campaign analysis worksheet
- Campaign writing frame (slogan + stats + message + call to action)
- Peer assessment checklist for campaign quality
Stretch / heritage-reader challenge
Heritage readers: create a full bilingual (Arabic-English) public health campaign on a health issue affecting Arab communities (e.g. diabetes rates in Gulf, mental health stigma, maternal health). Include: campaign poster text, a 30-second radio script in Arabic, and a 50-word reflection on the cultural sensitivity needed when discussing this health issue in an Arab context.
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Plenary
Finish with a quick check and one clear next step.
Key takeaways
- Analyse and write persuasive health communication in Arabic
- Use rhetorical structures (أَلا تَعلَم أَنَّ، هَل تَعلَم أَنَّ) to engage the reader
- Write a 100–110 word public health campaign text with a clear call to action
- Grammar focus: Rhetorical question structures: هَل تَعلَم أَنَّ + fact (do you know that...) and أَلا تَعلَم أَنَّ (don't you know that... — stronger). يَدعو إلى (Form I: calls for — root د-ع-و, weak final verb): الحملة تدعو إلى الإقلاع عن التدخين. يُحَفِّز (Form II: motivates — root ح-ف-ز): الحملة تُحَفِّز الشباب على ممارسة الرياضة. Imperative in campaign language: احرِص على صحَّتك! (take care of your health!). Campaign text features: slogan (شعار), statistics, call to action (دعوة إلى العمل), target audience.
Exit ticket
Campaign text (collected — rhetorical structure, passive, conditional, imperative). Peer assessment accuracy. Slogan quality.
Optional follow-up
Write a second public health campaign (80–90 words) on a DIFFERENT health topic from this unit (mental health, physical activity, sleep, healthy diet, or avoiding risk behaviours). Use different rhetorical techniques from today: هل تعلم، أَلا تعلم، imperative, and a new slogan.
Confidence check
How secure do you feel after this lesson?
Remember: quick revision works best when you revisit weak vocabulary and correct errors, not when you try to complete everything in one sitting.